What’s in a Logo?

When you start your own company, everything is exciting… especially the process of creating your identity. Here are some fun facts about the logo we selected for KeyPair Consulting:

1. Since key pairs are important in cryptography, we liked the idea of including keys in our logo
2. Before completing the process to become KeyPair Consulting Inc., we were operating as Minnoch & Weymann Consulting — take a second glance to see the cuts of the keys forming an “M” and a “W”
3. We subscribe to the “Less but better” philosophy — our design had to be clean and simple
4. We would like to thank Robert Jesus at Image Shift — the talented designer behind our logo